Social media has a great scope for business growth, no doubt, but how do we make it work and get the maximum out of it? It’s 2022 and the market has changed a lot and evolved so much ever since social media websites have come into existence. Beating the competition is no joke and hence, reaping results solely depends on how effective your social media marketing strategy is. But before you plan your marketing strategy, ask yourself the big question.
Do You Know What Is Social Media Marketing, In The First Place?
It is nothing but leveraging all the social media sites to promote your brand as much as possible and sell your services and products. You need to have a strong plan to market in these sites as you start planning your social media marketing strategy.
Here we explain step by step on how to plan it all.
1. The Goals That Are Suitable For Your Brand
A marketing plan can work effectively when the goals are set right. Take your time, research well, and set the goals whether you’ve big or small plans for your business. Make sure they are reasonable and realistic enough for your brand. Here we mention some of the examples of social media marketing goals most of our clients have.
- Increase brand awareness
- Generate and increase leads and sales
- Grow your audience
- Increase audience engagement
- Drive more traffic to your official website
What is common in all the goals mentioned above? That’s right, it’s your audience.
2. Research Your Target Audience Well
Making assumptions of who your target audience is strictly not allowed to a digital marketer. Not every marketer understands a brand’s target audience right. So, double check who they are and your marketer understands it very well. With the help of the right tool, your social media marketer can research and find your target audience quickly and easily.
Also, remember that every platform is different and has a different kind of audience. You cannot expect the same audience from both facebook and twitter. A few observations are mentioned below.
- Facebook and YouTube – For ads for their high-earning users.
- Instagram and YouTube – Bold and bright content with a personality.
- Pinterest – Dominated by women, suitable for social shoppers.
- LinkedIn – Well-educated, in-depth industry specific content, especially niched oriented.
- Facebook and Twitter – Not very in-depth knowledge
We suggest you study your existing audience first. This gives a good idea on who is following you, purchasing your products and/or services from you, etc.
Get into your social media insights to understand your audience more. Google and email analytics, CRM, best-selling products, customer service platform, etc. can help further.
3. Your Most Important Metrics and KPIs
Irrespective of your industry, your social media marketing strategy should always be data driven. So, focus more on the metrics, get the data to align with your goals.
- Reach: Check your post reach and how much of your content is actually reaching your users. This shows what type of content your audience likes.
- Clicks: How many clicks is your content getting. This shows what content is drawing their interest.
- Engagement: This shows how they perceive your brand and are willing to interact with you.
- Hashtag Performance: What are the most-used hashtags and which ones are mostly associated with your business.
- Organic vs Paid Likes: Based on the hardness of getting organic likes, you can decide on the budget to spend on pain likes.
- Audience Sentiments: Keep an eye on how your users react to your content. Was any recent post found to be offensive or loved? How do they react to your campaigns?
4. Engaging Social Media Content
Now that you have your goals set and you know your target audience, you know which platforms to choose. Now start resting engaging content for your audience. Here are a few of our ideas you may like.
- Stick to content themes. When your audience is used to your content theme, they can recognize it and feel the connection with you. Just read your content and feel it’s just the content this brand creates.
- Create more stories and time-sensitive content. Create that fear of missing out in your followers and see how they will open every post you publish. Your audience will have the fear of missing the offers and grab it with two hands.
- Create more short videos and reels. Nobody is free to check long videos now. Your audience should be able to see your content in a matter of seconds and before they know they are watching it, they should start considering your services.
- Show off the human side of your brand. Nobody likes the invisible brand now. It’s important to make your audience feel that there’s this human behind this brand and s/he is accessible to interact.
5. Timely Posts Are Most Important As Ever
Posting frequent content alone is not sufficient but posting in time without making your audience wait for it, else they will forget you. Without letting them know, make them habituated to your content.
- Check what is the best time to post for your target audience.
- Respond to your audience’s messages and comments as soon as possible.
6. Keep Assessing What Is And Isn’t Working
Not every social media marketing strategy and trick works equally for every brand. There’s no fixed rule that a particular tip will work for every business. You need to keep assessing and observe what is working and what is not and find ways to improve constantly.
Not to forget, a website is also very important to promote your business. Here are some user-friendly website creation guidelines. Work on your social media marketing strategy for your business growth. But if you’re not sure where to get started with social media marketing, read how to get started with social media marketing.
Social media will work well when worked together with other forms of digital marketing like SEO, email marketing, etc. Follow the steps carefully and you will have the marketing strategy for social media marketing ready for the year. Yet, if you feel you need support, then Isacme is here for that. Get in touch with Isacme and discuss your business needs.
Let Isacme Do The Social Media Marketing Strategy Planning
Isacme can help you with these strategies and boost your business. Book an appointment now.